Paid Media Specialist

At Haus of Chain, we approach recruitment differently. Built inside a full-service digital agency, we place exceptional marketing talent based on proven execution and real commercial impact, not just what appears on a CV.

An Australian-owned beauty brand that’s here to elevate your everyday, one brush, swipe or spritz at a time. We’re the fragrance first personal care brand that’s transforming your day with scented essentials that take you from bathroom to beyond. You might know us for our much-loved oral care, but that’s just the beginning. We make all kinds of hard-working, clean and effective formulations for your body, designed to put you in your prime.

Available in both Australia, Zealand, US and the UK, we’re setting our sights on building our ‘Gem-pire’ – one bathroom at a time. To do so, we need the help of an experienced Paid Media Specialist to join our growing Digital and Marketing team.

In this role the Paid Media Specialist will be reporting to our Digital Marketing Manager, guided by the Head of Brand & Marketing and CEO, to take full ownership of executing Gem’s paid advertising channels across AU, UK, and US markets.

In this role, you’ll plan, execute, and optimise campaigns that attract and convert customers across digital platforms – combining performance insight with creative execution. This role goes beyond execution. You’ll play a key part in shaping how paid media drives sustainable, long-term growth, balancing immediate performance outcomes with the development of brand equity over time.

Key Responsibilities

• Execute and optimise paid media campaigns across Google, Meta, Pinterest, Reddit, and TikTok across AU, UK, and US markets
• Own day-to-day campaign optimisation, continuously improving reach, CPM, ROAS, and engagement
• Support the Digital Marketing Manager in developing and activating full-funnel media strategies across awareness, consideration, and conversion
• Build, manage, and scale audiences using first-party data and advanced targeting strategies
• Conduct audience, keyword, and competitor analysis to inform campaign strategy and identify growth opportunities
• Manage and allocate budgets across channels and regions, balancing short-term efficiency with long-term impact
• Partner closely with creative and brand teams to ensure campaigns are both performance-driven and brand-aligned
• Lead structured A/B testing across creative and messaging, delivering data-backed insights to inform creative direction
• Monitor performance and deliver actionable insights, with a focus on optimisation and future strategy — not just reporting
• Stay ahead of platform developments, emerging channels, and industry best practices

Experience & Knowledge

• Deep expertise in paid media strategy and execution across meta, Tiktok, Google, Youtube and other relevant platforms.
• Experience scaling paid campaigns for consumer brands in either agency roles or client-side.
• Experience managing budgets and optimising toward commercial outcomes (CPA, ROAS, CAC).
• Hands on experience with Shopify, Google Analytics, Google Ads Manager, Meta Ads manager, Tiktok Ads manager & reporting.
• Understanding of the full digital customer journey, including acquisition, conversion and post-purchase optimisation.
• Knowledge of emerging digital trends, tool and platforms to drive innovative growth.

Skills & Attributes

• Strong analytical skills: ability to extract actionable insights from data and drive optimisations.
• Data-driven mindset: skilled at A/B testing, campaign iteration and ROI-focused optimisation.
• Creative thinker with a passion for digital innovation and customer engagement.
• Able to turn insights into clear strategies and strategies into measurable results.
• High attention to detail with a proactive, ownership-driven approach.
• Strong collaboration skills, particularly when working with creative and brand teams.
• Comfortable in a fast-moving, small business environment where hands-on execution is key in a fast-growing business.
• Confident communicator, able to influence stakeholders and contribute to strategic discussions.
• Curious and test-and-learn oriented, with a focus on continuous improvement.